SEASON 4
The Race to Save Lives is back, for its fourth season.
We are racing in Porsche Carrera Cup GB challenge to raise awareness for mental health and suicide prevention, the biggest killer of young men in the UK. We are taking our message track side to tackle stigma and and raise awareness because #EverySecondCounts
Proud to be supporting:
Activated with:
Spot the signs. Start the conversation.
The Race To Save Lives, in partnership with David Riddell Memorial CIO, is here to tackle the silence around male suicide.
In motorsport and in life, timing is everything. Just as split-second decisions on the track can mean the difference between winning and losing, taking a moment to check in on a friend or speak up about your struggles can save a life. Suicide isn’t sudden - it’s a race against time, and every conversation, every gesture of support, and every second you take to care can make all the difference.
Spot the signs. Start the conversation. You could save a life.
Reaching the unreachable.
Over 6,000 people take their lives every year in the UK with somebody taking their life every 120 minutes. Three quarters of these shocking statistics are men.
Ian Gough, founder of The Race to Save Lives, has teamed up with The David Riddell Memorial – a charity established to reduce the stigma surrounding suicide and increase prevention.
The platform to do this? An event seen by the thousands, broadcast on live TV with an 85% male attendance - the British Touring Car Championship - the most popular domestic racing series.
The David Riddell Memorial.
David Riddell’s story is, sadly, like many others. He was a happily married, successful professional with two children and loving wife. He was 48 when he suddenly took his own life.
The David Riddell Memorial CIO was established to destigmatise mental illness by raising awareness of mental health, particularly amongst people working in the financial services sector and associated industries.
The charity looks to honour his life by providing support to charities that invest in, and empower, our young people.
Saving Lives One Haircut at a Time.
At select rounds of The British Touring Car Championship, our unique pop-up barbers will be present. Operated by The Lions Barber Collective and their crew of mental health and suicide prevention trained barbers, we invite you to stop by and grab a free haircut.
Visit the Lions Barbers Pop-Up at;
Thruxton 26th July
Donington Park 23rd August
Croft 6th September
Brands Hatch 11th October
“We’re incredibly proud of the platform we’ve built; for the cause, for our partners and of course for the public. In 2026 we would love your support. To win races, to connect with the public and make a difference – every second counts.”
Ian Gough - Founder, The Race to Save Lives
The driver.
Jacob Tofts passion for motorsport was ignited at a young age, as he accompanied his father to Formula Ford races, assisting with the cars.
By 19, he had established himself at the highest levels of competition, culminating in his crowning as the 2021 Porsche Club GB Sim Racing Champion.
In 2023, Jacob successfully transitioned his virtual racing expertise to the real world, achieving multiple victories in British Formula Ford during his debut season.
In 2024 as he secured the Porsche Sprint Challenge championship in his debut season. Simultaneously, he fulfilled testing duties for the Andretti Formula E team, further expanding his experience in professional motorsport.
Past drivers
We are proud to have been represented by some of the UK’s best racing talent. Special thanks to.
Tom Wrigley
Max Coates
Founder, Ian Gough
Join the Race to Save Lives
We are always searching for partners, to cover our campaign costs and help spread awareness. Our partners join the Duckhams Yuassa Racing program, with extensive on track, track side and marketing activation support.
“An incredible experience from start to finish. The racing and hospitality was world class.”
⭐⭐⭐⭐⭐
EVP Global Marketing Company
Real hype.
In 2026, Jacob Tofts will be competing on the BTCC tour in their Porsche Carrera, rasing awareness in for The Race to Save Lives campaign. It’s a tonne of fun (literally), getting to 60 mph in 3 seconds with a mind-blowing eight-speed gearbox.
Our 2026 partners.
The Race to Save Lives is proud to be supported by Duckhams Yuasa Racing.