Hey - Unibet,
Let’s build brand and do good.

The Race to Save Lives

Registered charity, The Lions Barber Collective, are racing in The Intelligent Money British GT Championship to raise awareness for mental health. Taking our message and pop-up barber track side, we are reaching out to men and tackling stigma in a safe space.

A place for brand activation

On-track, In-Swag, Online and on TV - no matter the touch point, your image and your brand is always a priority. Always at the front and with a story to share, we benefited from a huge amount of media coverage in 2023 - even reaching the national newspapers. Motorsport is the perfect vehicle activate the brand and reward customers - all while driving a positive story of change. And you will keep great company. Past championship partners includes brands such as Cazoo, Vodafone, Xpel, FastR, WPP, Sky, Jugo, BMW, McLaren, Aston Martin, Porsche and many more.

Lead the pack

Responsible play is at the front of your mind and the mental health of your players a priority. Take an active stance by supporting mental health charity The Lions Barber Collective and leverage their voice, their training and their authenticity to encourage your players to speak up and be heard.

Game changing content

In 2024, we will be competing in the BMW M4 - to align with driver Tom Wrigley’s impressive business and our on track activation. Working with our content partners we plan to create content that will reach the automotive communities on their terms - a stock BMW M4 against a Tom Wrigley Performance tuned M4 versus our British GT M4 race car. All with added purpose - raising awareness for the charity.

In addition, we plan to create a small documentary series with the support of ex Top Gear producers that highlights the race to save lives and our partners role in our campaign to save lives #fastrtogether. We are onboarding content disturbuition partners and influencers to support the distribution of this content and with it, your brand.

Reward your customers

In 2023, we hosted over 300 VIP’s with our turn-key hospitality trackside. Offering a unique day at the races, for a cause, creates a deeper connection with your customers and can be offered as a prize or promotion.

With driver, Tom Wrigley, also owning a popular kart track the opportunity for charity fundraising and awareness days with your customers and partners is there to take - for those who think they can take on Tom and Ian for victory!

100%

Would recommend to a colleague.

5/5

94.3% rated the experience 5 star.

97%

Think it has value for partners and staff.

The VIP Experience

Reserved and convenient VIP parking on arrival followed by a champagne breakfast. A freshly prepared buffet with wine and beer is served for lunch followed by afternoon tea with cakes and biscuits.
This is all hosted in British GT's exclusive SRO Club, in the heart of the paddock. The club includes a live TV feed and timing and is a great place to hang out.
Watch race-tuned supercars (with thousands of horsepower!) built to both GT3 and GT4 regulations battle for the podium at one of the world's biggest domestic GT series. Lap up the 1, 2 or 3 hour races from the stands and take in the pit stops and driver changes.
This is one of the most intense and thrilling championships in the country.
Get up close to the cars as we take you out on track before the race begins. The starting grid has an atmosphere of its own as race cars weave their way into position and mechanics make last-minute checks. It's the ultimate all-access experience.
Note: safety regulations prevent under 16s from taking part in the grid walk.
Behind the scenes tour of the garage where you'll get up close and personal with the BMW M4, the drivers and the crew.
Grab a hair cut with one of The Lions Barber Collective's inclusive barbers. We all love a chat with our barbers, but this lot listen with empathy and without judgement with the aim of raising awareness about suicide prevention and mental wellbeing.
A thrilling social racing sim experience bringing to life all the excitement and thrills of GT racing.
Sharpen those reflexes in preparation to take on the drivers in our beat the pro challenge.
Ohh goody, bag.
If photos and memories aren't enough, take home a collection of mementos to remember your day at the races.
At the start of each day, we will meet to discuss mental health before being introduced to key partners and their thoughts.

“We loved meeting likeminded individuals who are brought together through motorsport and feel as though they are supporting something with real impact”

“Overall, it was amazing all round. Such great fun!”

“Everything was amazing and planned perfectly.”

“Networking with like-minded individuals from other industries was great.”

Unfinished business.

We narrowly missed the championship in 2023. If the last race finished 15 minutes sooner, we’d have won the championship - in our rookie year. We gotta go again. We’d love your support.

View Partner Proposal